Meta Conversions API (CAPI) for WhatsApp by R&B CRM captures the ad click ID (ctwa_clid) from incoming Facebook & Instagram chats. As deals advance through your sales pipeline, verified offline conversions are streamed back to your Meta Dataset, training Meta's algorithm to target real buyers and cut CPA by 40%.
Bridge the gap between frontend ad clicks and backend revenue.
Buyer clicks your Facebook or Instagram Click-to-WhatsApp ad. Meta’s Graph API v25.0 passes the referral metadata and unique click identifier (ctwa_clid) to R&B CRM’s webhook.
The prospect converses with your Gemini 2.5 Flash agent or human sales rep. When they qualify, schedule an appointment, or deposit a token, the CRM logs the milestone.
Customer phone number, client IP, user agent, and external lead ID are normalized and cryptographically hashed using SHA-256 to ensure 100% privacy compliance.
The conversion event (Lead, Schedule, Purchase) is dispatched via server-to-server HTTP POST to Meta Conversions API (Graph API v25.0) in real time.
Meta Ads Manager matches the offline event back to the original ad, campaign, and ad set, retraining Meta’s bidding models to deliver your ads to high-LTV purchasers.
Feed closed revenue back to Meta Ads Manager today and stop paying for tire-kickers.
Meta Graph API v25.0 · Dataset 955178404022337 Support · Paddle MoR Invoicing